In a home based business you must relentlessly make efforts to get the clients to choose your products and services. You have to make your business related activities so attractive to your customers that they willingly start using them. Getting your prospects to mentally answer yes and to submit their order for your products and/or to at least send you their contact information is critical to ensuring the success of your home based business.You will need to learn to apply various marketing methods to further your business in such a manner that customers will be attracted to it. When you have developed a strong relationship with your customers by showing them that you have something of value for them, they will return for more. The key is to give them something of value free before you ever ask for them to purchase anything from you.To get them to ‘yes’ for your products and/or services, you will need to make sure that your products and services are of high standard, delivered in a timely manner and are cost effective. Couple this with good solid customer support and you are on the road to your business success.Build your credibility by being professional in every aspect of your business. Below are some tips to help you get the approval of your potential customers.Check out your Competitors:Explore what other successful competitors in your line of business are doing. Determine to what extent you can accommodate and adjust the best features of their entrepreneurial ideas into your home based business. Your intent should not be to simply copy cat their ideas, but to use them as the basis of developing your own ideas and improvements to make them better. There is no harm in adapting what has been successfully tried and tested. Once this is done, price your products and/or services just below their pricing while maintaining the same or higher quality and deliverability.Adding your own business ideas will help to improve the product, service and/or the delivery system giving you the edge on your competitors. This will help to give a unique identity to your business venture.Find your Business Niche by customizing your business:You will be able to generate more business if you customize your services and products and create a niche market. Even if you are only able to make or change a small part of your business tasks to suit your clients’ needs, you will be filling a niche in your professional field and attracting new customers.You should thoroughly analyze your business along with all of your products and services to find out how you can help to resolve your customers’ problems. Once they find out that you are sincere about helping them solve a problem in their life or business, people do not mind paying for quality services that your home based business offers.You will need to continually gauge customer’s response to your services or products. If it is positive you may have cause to enlarge your business to create new customers. If instead, you find a negative response, you will need to determine the cause for their negativity and to modify your business accordingly. Failure to address the negative aspects of your business will lead to your business failure.Affordability:You should continually monitor your competition and do a price analysis for all your products and services to ensure quality and affordability for a large segment of your customer base. This will help you to not only retain your current customers, but also generate new ones.You should never compromise the quality and safety features of any of your products or services for the sake of price. You need to ensure that you only provide business products and services that are user friendly and risk-free.You will not gain the confidence of your customers if they experience loss or feel insecure about using your products. In fact, once they lose confidence in what you are selling, your reputation will suffer accordingly and cause your business to suffer.Deliver on time, every time:If you want to beat the competition you will need to ensure that your business is able to deliver the goods and services on time every time without question. Your customers’ orders should be filled and shipped as quickly as possible without any compromise on quality. If you are unable to fill the order in a timely fashion, then you should communicate the reason for the delay and offer the customer a refund.All businesses suffer customer grievances from time to time and your creditability and business success will depend upon how you handle them. Your response to your clients’ grievances should be prompt and you should work diligently to resolve the problem to the customers’ satisfaction. Doing so will help to ensure your future in your home based business.